The skincare industry is booming and recently there has been a resurgence in natural and organic products for both women and men.
According to a report from a market research firm, the global natural personal care market is expanding. Double-digit growth is expected in the next five years as the natural skincare market continues to grow in regions such as Asia, Europe and the United States.
Consumers Driven by Natural Skincare Ethics
Consumers who are buying into the organic skincare industry are constantly looking for products that tick all the right boxes. They want products that are environmentally friendly, that are not tested on animals or do not contain harmful toxins or ingredients. This new holistic approach to skincare, treating the skin as the largest organ in the body, has seen a whole raft of companies try to attain the best standards.
Certified Natural and Organic Skincare Companies
Taking the commitment to organic products one step further is Melvita, a company that has been approved by EcoCert, which undertakes one of the most internationally recognized certification standards for organic and natural beauty products. The company keeps “nature at heart” and will not use ingredients that have not been proven safe. Formulated to be pure and gentle, Melvita’s skincare products include its Youthful Skin Cream, an award winning anti-aging cream in the Beauty Bible awards. Another company that is worth checking out is Amalia on Earth. They sell incredible anti-wrinkle beauty products and worth checking out!
Use of Probiotics in Natural Skincare
Nude Skincare displays its organic credentials in its stripped-down packaging which uses post-industrial recycled plastic and is fully recyclable. Nude uses probiotic technology to create cellular renewal throughout the skin and biocompatible formulas for anti-aging results (Nude’s Replenishing Night Oil also claimed a Beauty Bible award). Bono invested in the company which places itself very much in the luxury market for organic skincare.
Osmium “Where Science Meets Nature”
Osmium is a leading London based male skincare company that aims to become a leader in plant based natural skincare. Riding on the company philosophy of “Where Science Meets Nature” Osmium’s male skincare products such as moisturizers, shaving creams and eye gels contain a minimum amount of chemicals but a large percentage infused with plant actives, vitamins and minerals.
Green Skincare Products
Green People is a UK-based company whose products are accredited by The Soil Association, indicating that the sourcing of the finished product has been made with a high percentage of organic ingredients. The company harnesses the finest blend of pure plant oils, herbal infusions and Fair-trade ingredients – to nourish, protect and energize. The "green" market in skincare is certainly concentrating on taking the harm out of everyday skincare routines.
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